DRC partners with AC Milan in landmark deal

The Democratic Republic of Congo (DRC) has announced a landmark partnership with Italian football powerhouse AC Milan, marking a pivotal step toward enhancing the nation’s international presence and socio-economic development.
The agreement, signed on June 19, 2025, in Rome, comes in the wake of a wave of criticism directed at Rwanda for its sponsorship deals with renowned European football clubs, such as Arsenal.
Congolese officials have hailed the partnership as a “strategic initiative” designed to elevate the DRC’s influence on the global stage. Didier M’pambia, the DRC’s Minister for Tourism, emphasized the partnership’s broad implications for the country’s development.
“This collaboration goes beyond football; it’s about showcasing our heritage and attracting investment that can lead to meaningful change,” he stated.
The partnership outlines several key areas of collaboration that will drive both tourism and investment into the DRC. One of the primary objectives is to promote Congolese tourism on an international scale. With the country’s vast natural landscapes and rich cultural heritage, officials believe that a strong alliance with a prestigious club like AC Milan can bring significant attention to these assets.
Another focal point of the agreement is the attraction of new investments into the DRC. As the nation seeks pathways to economic recovery, the DRC’s leadership is optimistic that the partnership will serve as a catalyst for foreign direct investment, particularly in sectors related to sports and tourism.
The promotion of the DRC’s cultural and natural heritage is also highlighted in the partnership framework. By leveraging AC Milan’s global brand recognition, the DRC aims to tell its story and share its assets with a broader audience.
In addition, there are plans for significant local infrastructure improvements, including the renovation of sports facilities aimed at youth development. This initiative aligns with a broader commitment to fostering a healthy sports culture among the nation’s youth, who often lack access to proper training resources.
Further enriching the partnership is the commitment to educational initiatives. Through collaboration with the Mama Sofia Foundation, plans are underway for the construction of a school in Boma, a town located in western DRC. This effort is aimed at providing quality education for the region’s youth, reinforcing the notion that sports and education can work hand in hand.
Perhaps the most exciting highlight of this partnership is the establishment of the first AC Milan Academy in the DRC. This academy promises to nurture and develop young football talent, providing them with the resources and training to excel in the sport.
Congolese Minister of Sport Didier Budimbu expressed enthusiasm about the potential of this collaboration, noting that it has the power to transform the DRC’s sports economy.
“We are laying the groundwork for a future where the DRC is not only a participant but a leader in the global sports arena,” he declared.