KRU partners with Alymali sports for commercialisation purposes

Kenya Rugby Union (KRU) has announced a partnership agreement with Alymali Sports Management.



According to KRU, the partnership with Alymali will be on the basis of the Management and Commercialization of the Women’s National Team fondly known as Lionesses.



The 3-year partnership will ensure that the Lionesses receive the much-needed support to ensure smooth running as the Dennis Mwanja-coached side seeks to elevate their overall global ranking.



Lionesses will also be able to participate in circuits and tournaments effectively without fail with a target of securing sponsorships for the team.



KRU chairman Oduor Gangla applauded the ladies team for their recent positive results on the world stage despite the limited financial support and resources offered to the team adding with Alymali coming on board shall be plus for the team.



Gangla who was speaking at the official signing ceremony at the Alymali Offices in Westlands further outlined the squad’s impressive performance and ability to produce top-notch professionals



He also acknowledged Alymali’s determination to positively transform the sports scene in Africa and vowed to support their efforts in improving the sport and most especially the Women’s division.



Alymali’s Director of Sports and Entertainment Silalei Shani expressed her gratitude to the Union for taking a leap of faith and trusting the “New kid on the block”.



She affirmed the company’s efforts in looking for the right Sponsors and Partners for the Brand Lionesses to ensure optimal performance and sustainability so that the players can fully concentrate on their performance on the pitch.



She emphasized the Company’s commitment to ensuring the Sports sector in Kenya and the rest of Africa is positively transformed to make it as competitive as it is in the West.



Also present during the ceremony was Lionesses 15’s Captain Peruce Mayuka.



She welcomed the partnership, citing that it came at a time when they need much support to participate in critical tournaments to ensure they qualify for the Olympics.



She reiterated their commitment as players to ensure they fly the flag high with impressive performances in their fixtures.



Alymali will be undertaking activities that will provide support for the development of the Brand Lionesses and players both at the team level and at a personal level.